Strategic Management: Course Outline

AN OVERVIEW

• Strategic management: Definition and process
• Key terms in Strategic Management
• The nature of strategic decisions.
• The strategy managers: the role and tasks.
• Strategic planning and its benefits and pitfalls

​STRATEGY FORMULATION: Vision and Mission

• The business vision & mission
• Importance of vision and mission
• Components of mission statement
• Writing and evaluating mission statement.

STRATEGY FORMULATION: EXTERNAL & INTERNAL ASSESSMENT

• Operating environment scanning
• Structural analysis of competitive forces
  • The structure and performance of the industry as a whole.
  • The structure and performance of individual competitors.
• Company situation analysis.
  • Financial diagnosis
  • Other functional areas diagnosis
  • Existing strategies audit
• SWOT analysis

STRATEGIES IN ACTION

• Long-term Objectives
• Types of Strategies
• Integration Strategies
• Intensive Strategies
• Diversification Strategies
• Defensive Strategies
• Michael Porter’s Generic Strategies
• Means for achieving Strategies
• Strategic Management in non-profit and Government Organization
• Strategic Management in small firms

STRATEGY FORMULATION: ORGANIZATION AL PROCESS

• The strategy-making hierarchy
  • Corporate strategy
  • Line of business strategies
  • Functional strategies
  • Operating strategies
• The factors shaping strategy
• Strategy and ethics
• The basic strategy-making approaches.

STRATEGY ANALYSIS AND CHOICE

• A comprehensive strategy formulation framework
• The input stage
• The matching stage
  • SWOT Matrix
  • Space Matrix
  • BCG Matrix
  • IE Matrix
  • The Grand Strategy Matrix
• The decision
  • QSPM Matrix
• Strategy choice criteria
  • Consistency tests
  • Clarity of goals
  • Appropriate timing
  • Flexibility
  • Management commitment
• The politics of strategy choice

STRATEGY IMPLEMENTATION

• Analyzing strategy-change
• Analyzing organizational structure
• Analyzing organizing culture
• Developing an effective reward structure
• Exerting strategic leadership
• Selecting an implementation approach
• Implementing strategy and evaluating the results
• Annual objectives and policies
• Resource allocation
• Managing conflicts

STRATEGIES EVALUATION

• Evaluation Framework
• Characteristics of an effective evaluation system
• Contingency planning
• Auditing
• 21t century challenges in Strategic Management

STRATEGIC CONTROL

• The strategic control process
• The management information system (MIS) and strategic control
• Top management & strategic control

A CASE ANALYSIS FRAMEWORK

• Diagnosis and record of the current situation
• Identification and record of the strategic issues and key problems
• Formulation and evaluation of alternative course of actions
• Selection of an action plan and set of recommendation
• How to avoid pitfalls in case analysis
• Communication of case analysis
  • The written report
  • The oral presentation and discussion