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Functional English (English For Media): E-Resources
This course is founded on the notion that students will be benefited increasingly if they are engage with practicality along with the theoretical aspects
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akistan is country of vibrant media. There are number of private as well as state television channels in Pakistan. These private and state television channels broadcast all kinds of media stuff like news,
documentaries, current affairs talk shows, dramas, music, sports and even religious programs. These television channels are always in need of quality productions and that demand gave rise to the emergence of many private productions houses in Pakistan which produce all kinds of entertainment and commercials productions. Television channels in Pakistan run on advertisement. Many multinationals and local companies advertise their products in form of television commercials or TVC. All of these TVCs and dramas are created by the private production houses which are equipped with all latest technologies to produce international quality standard television commercials and other info or entertainment stuff.
Productions house in Pakistan are doing productions of all kinds. From TVC to silver screen feature movies, from songs to documentaries all sort of productions work is being done in Pakistan. Because there are so many channels on air, so there is substantial production work in progress. Pakistan is a country where number of multinationals is doing business and they need marketing stuff for the advertisement of their products so they use all forums for the advertisement. From print media to electronic media, all types of marketing stuff are being produced. Productions houses are involved in producing different kinds of productions. We can categorize these productions mainly in two categories. Entertainment productions houses which are dominantly involved in making different kinds of dramas for TV channels and marketing and advertising stuff for advertising purpose. In entertainment, productions houses of Pakistan is producing lot of plays, songs, stage shows, talk shows, documentaries, news stuff and much more.
The other category of productions houses in Pakistan is commercial productions houses. These productions houses are very common in Pakistan and you can find such productions houses in all major cities of Pakistan, these productions houses are actively involved in making TV commercials, video profile of the companies and commercials documentaries for different business companies and organizations.. The commercials productions houses of Pakistan also maintain international standard and many documentaries and commercials of these productions houses gained international recognition and applauded internationally. The foreign investment is increasing in Pakistan because Pakistan is a country of 170 million people so all of the major multinationals of the world are interested to do business in Pakistan because it offers huge market of consumers. For that, these multinationals do require advertisement for their products so these productions house of Pakistan offer them services for media campaigns. So far the results and quality of the productions houses of Pakistan has been international and they have done productions which earned them international fame and reputation.
is always considered important in progressive broadcasting organizations. Pakistan Television with the help of German Government set up its first Central Training Institute (CTI) in 1967. CTI was housed temporarily in the premises of Television Centre, Chaklala, Rawalpindi. Subsequently, it grew and developed and in 1978 Engineering Training Cell was established.
In house training for PTV Engineers was offered. Production of TV programmes depends on craft oriented professional Producers, Engineers, Set Designers and Cameramen. To cater the required needs of technical training for Producers, Cameramen and Designers, Programme Training Cell was established in 1984.
The main project of the academy was approved in 1981 with an estimate of Rs.33.9 million from the Government, whereas PTV had to contribute Rs.9.7 million in form of old/used equipment, both programme and engineering cell were working in rented buildings before moving to the present premises.
In 1988, Engineering and Programme divisions were relocated in the existing building. It is carefully planned building which provides excellent facilities to the participants and creates an enabling academic environment for learning and development.
PTV training academy is a semi autonomous unit under the administrative control of Pakistan Television Corporation and Ministry of Information & Media Development. It is managed by PTV. A Director is appointed by PTV as Director Training Academy to look after the policy matters at PTV Headquarters level. General Manager is head of the unit with financial and administrative powers
Subjects covered by this journal
Communication Studies; Feminist Theory; Gender; Gender Studies; Humanities; International Media; Mass Communication; Media & Communications; Media & Film Studies; Media Effects; Media History; Media Industries; Media Literacy; Media Psychology; Media Research Methods; Media Studies; Media Theory; Social Sciences; Sociology & Social Policy; Visual Communication
Subjects covered by this journal
Communication History; Communication Studies; Humanities; Journalism & Professional Media; Journalism History; Media & Communications; Media & Film Studies; Media History; Media Studies