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Communication Skills For Media: Course Outline

The course will define the goals for more effective communication skills. The students will have the ability to communicate effectively and clearly.

Course Contents

  • Why you
  • Public Speaking, Presentation or Speech?
  • Rule of Great Presentations A
  • Learn from other Great Speech Makers
  • Ways to Improve Your Presentation
  • Practice
  • Transform Nervous Energy Into Enthusiasm
  • Attend Other Presentations
  • Arrive Early
  • Adjust to Your Surroundings
  • Meet and Greet
  • Use Positive Visualization
  • Remember That Most Audiences are Sympathetic
  • Take Deep Breaths
  • Smile
  • Exercise
  • Work on Your Pauses
  • Don’t Try to Cover Too Much Material
  • Actively Engage the Audience
  • Be Entertaining
  • Admit You Don’t Have All the Answers
  • Use a Power Stance
  • Drink Water
  • Join Toastmasters
  • Don't Fight the Fear
  • Public Speaking Tips
  • Avoid slang and jargon.
  • Use anecdotes and practical examples to make complicated concepts more comprehensible.
  • Speak in varying tones and pitches to give emphasis to certain words and ideas.
  • Deliver your speech slowly and clearly.
  • Make sure that the people sitting at the back of the hall can hear you clearly, but do not speak so loud that it appears as if you are shouting.
  • Maintain an upright, but relaxed posture while you are speaking, and do not lean forward or backward.
  • Leave your arms on the podium or by your sides when you are not using them to make gestures.
  • When gesturing, make sure that it is natural and spontaneous.
  • Maintain eye contact with the audience.
  • Wear clothes with simple cuts and neutral tones, and make sure that they are comfortable.
  • Organizing Your Presentation
    • Choose an appropriate presentation structure: topical, chronological, classification by categories, problem and solution, or cause and effect.
    • Divide the body of your presentation into three to five main points.
    • The conclusion should include a summary of the main points of the presentation and leave the audience with something that is worth remembering and pondering.
    • Include questions in your presentation, which should be asked once every 10 minutes to engage the audience.
    • The final slide should contain a message thanking the audience, your contact details, and information about the availability of speaker notes, materials, and feedback tools.

Course Contents

  • Presentation Design
    • Do not overload slides with a lot of text.
    • Use the PowerPoint Notes to remind yourself what to say when a certain slide is being shown.
    • Prepare a Table of Contents slide with the “Summary Slide” feature.
    • Include a slide that shows your company logo.
    • Arrange slides according to topics.
    • Try to make the length of text lines similar throughout the slide.
    • Recommended font for slide title is San Serif, and font size should be 44.
    • Font size for subtitles should be 28 to 34, with bold font.
    • Use dark font over light background and light font over dark background to enhance clarity.
    • Use graphics only when appropriate.
    • You can press “W” or “B” to clear the screen temporarily during your presentation, and resume the presentation by pressing “Enter”.
  • Charts, Facts, and Statistics
    • Use as few numbers as possible during your presentation, preferably, no more than 12 numbers, because they can cause confusion.
    • Try not to use more than one number in a sentence.
    • Round numbers up to the nearest whole number.
    • If you are showing sales statistics, you should concentrate on one market throughout your presentation.
    • Use a smaller font to cite sources for statistics.
    • Label all your charts clearly.
    • Use elements from drawing toolbar to create more attractive charts.
    • Numbers in charts can be difficult to view and understand.
    • Try to find ways other than columns and rows to present your data.
    • Take note that PowerPoint automatically deletes portions of charts imported from Excel, leaving only about 5 inches on the left.

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