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Consumer Behavior: Home

Consumer Behavior (CB) is a Degree level course designed to enhance students understanding of how and why consumers purchase (or do not purchase) goods and services.

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Course Description

Consumer Behavior is a course designed to enhance students understanding of how and why consumers purchase goods and services. It will combine both the theoretical concepts of consumer behavior and its application for marketing strategies related to private, public, and non-profit sections. At the conceptual level, it will seek to present the integrated framework around which major areas of consumer behavior can be understood and applied. This course will explore and identify market identities and various sources of influence with the way consumers think and learn from market-related information. The knowledge and understanding gained from this course can be utilized in the market place to make rational decisions to satisfy consumer needs and wants.

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Information Officer

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Asghar Ali
Contact:
Riphah International University Al-Mizan Campus 274 Peshawar Road Rawalpindi
(051) 5125162 Ext 238
Skype Contact: Ali Asghar Shaheen

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