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Research Methods: Course Outline (MMSC7T003)

This course is designed to enable students to conduct quantitative and qualitative research, as well as become more critical consumers of research products.

Course Contents

Introduction to research Types (Qualitative & Quantitative)
Research process
Introduction to Statistics
Research Design
Variables and Measurements
The Sampling Procedure
Data Collection & Analysis
Report Writing and Research Ethics

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A Handbook for Action Research in Health and Social Care
by Carol Munn and Richard W
ISBN: 0203199677
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Basics of Qualitative Research
by Anselm Strauss and Juliet C
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Qualitative Research: Theory, Method and Practice
by David Silverman
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Research Methods in Anthropology
by H. Russell Bernard
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Research Methods in Education
by Louis Cohn,& Lawrence M
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Practical Sustainability
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Research methodology a step-by-step guide for beginners by Kumar, Ranjit.
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Social research methods qualitative and quantitative approaches by Neuman, W.
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The Content Analysis Guidebook
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Content Analysis: An Introduction to Its Methodology
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Qualitative Inquiry and Research Design: Choosing among Five Approaches
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The SAGE Encyclopedia of Qualitative Research Methods
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Essentials of Research Design and Methodology
by Geoffrey R. Marczyk and David DeMatteo
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E-Books

Research Methods for the Social Sciences : Quantitative Data Analysis : Doing Social Research to Test Ideas
ISBN 9781118512609
Publication Date: 2014
Practical Research Methods for Media and Cultural Studies
ISBN 9780748627189
Publication Date: 2006

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Research Design: Qualitative, Quantitative, and Mixed Methods Approaches
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Seeing is Believing? Approaches to Visual Research
by Pole and Christopher Pole
Publication Date: 2004

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Media research methodology by Sikka, K. S.
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Media and Communication Research Methods by Arthur Asa Berger
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