LibGuides: Marketing Management: Associations

Marketing Management Associations of Pakistan

Enable Marketers in Meeting the challenges of to day
To enhance the appreciation of marketing discipline, provision of a forum to Pakistani marketers for interaction with fellow professionals and development of a voluntary code of ethics.To disseminate knowledge and keep in touch with its members, it publishes a quarterly journal titled ‘Marketing Review.’

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The Association also arranges frequent Tea Meetings, Seminars and Training Workshops.MAP brings together persons interested and connected with marketing activities by arranging professional meetings each month.
Management Association of Pakistan
MAP is a professional Association, a not-for-profit and a non-political organization. The Association has an elected board of directors, i.e. the Executive Committee, comprising of corporate leaders from Pakistan’s top-notch companies viz. The Jang / GEO Media Group, Cherat Cement Company Ltd., Meezan Bank Ltd., Junaidy Shoaib Asad Chartered Accountants, Chevron Pakistan Lubricants (Pvt.) Limited, Pakistan Cables Ltd., Schneider Electric Solutions & Services (Pvt.) Ltd., Deokjae Group Pakistan, English Biscuit Manufacturers (EBM), and Lumina Consulting Services (Pvt.) Ltd

World wide marketing management Associations

The American Marketing Association
The American Marketing Association (AMA) is the essential community for marketers.

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices.

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These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.
Marketing Management Association
The MMA has a history of showcasing cutting-edge marketing thought, presented by both practitioners and academicians. The MMA meets twice each year, including a Spring Conference held in Chicago to discuss groundbreaking scholarly research and a Fall Educators’ Conference to share knowledge in teaching effectiveness and ideas for professional development. The Fall Educators’ Conference is held in various cities with recent locations including New Orleans, St. Louis, Indianapolis, Louisville, Nashville, Kansas City and Minneapolis.