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Business Communication: Course Outline

This course enhances your communication skills. It further builds on the experience and exposure necessary to develop outstanding presentations & communication talents. It examines the theoretical and practical concepts of public speaking.

Course Contents

Introduction to Communication skills:

  • Organizations communication.
  • Understanding business communication
  • Communicating in teams and mastering listening and non-verbal communication skills.
  • Inter-cultural communication.
  • Communicating through technology

Written Communications:

  • Business Correspondence the art of good letter writing.
  • The Role of sentences and paragraphs, punctuation and clarity.
  • Writing effective and excellent business letters
  • Openings building the main body, Logic and sequence. Effective endings, Style. Active vs. Passive. Creating typographic excellence on Computers. Letters for complaint.
  • Memos and other forms of Correspondence.
  • Minutes. Email.
  • Writing Reports.
  • Outlines and guidelines on report writing,
  • Appraising a Draft Report, Sales Letters and Proposals.
  • The Use of Proposals. Preparing a sales proposal. Example Proposal.
  • Dictation Techniques.
  • Practical Working Sessions.
  • Analysis of success and failure in correspondence

Oral Communications:

  • Interviewing and Conducting Meetings.
  • Introduction to art of presentation speaking.
  • Techniques for reducing speakers’ anxiety.
  • Choosing your topic and putting your speech together.
  • Verbal and Non-verbal aspects of Delivery.
  • Body Language.
  • Language Knowledge.
  • Golden rules for presenters.
  • Playback and evaluation of taped speeches.
  • Audience Analysis.
  • Involvement Techniques.
  • Impromptu Speeches.
  • Presentation of informative speeches.
  • Creating and using effective visual aids.
  • Developing powerful stage preference.
  • Persuasive speech.

Persuasive Communications:

  • Understanding Persuasion, Prepare to persuade. Organize a persuasive presentation. Methods of persuasion.Persuasive message of fact, value and policy. Impact on audiences. Use of evidence, reasoning and emotional appeals
  • Challenges of persuasive speaking, the role and purpose of persuasion. Aristotle and persuasion: A classic combination of Ethos, Logos, and pathos. Comparison with contemporary techniques and strategies employed in contemporary advertising and political campaigning. 
  • Modern Media Theories and tools for analysis: McLuhan, Peirce, Barthes and Eco.
  • Strategies of modern print and electronic media. Style, organization and presentation.
  • Principles of typography, layout and graphic design.
  • Practical Applications of persuasion in business.
  • Business and corporate communication, Professional and technical writing, arts and entertainment.
  • Persuasion and Argument: the Toulmin model.
  • Persuasive campaigns and social movement’s ideology, world view and persuasion: Propaganda and Persuasion.
  • Persuasive Techniques in Contemporary News media, politics and popular culture.

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