Business Communication: Course Outline
This course enhances your communication skills. It further builds on the experience and exposure necessary to develop outstanding presentations & communication talents. It examines the theoretical and practical concepts of public speaking.
Introduction to Communication skills:
- Organizations communication.
- Understanding business communication
- Communicating in teams and mastering listening and non-verbal communication skills.
- Inter-cultural communication.
- Communicating through technology
- Business Correspondence the art of good letter writing.
- The Role of sentences and paragraphs, punctuation and clarity.
- Writing effective and excellent business letters
- Openings building the main body, Logic and sequence. Effective endings, Style. Active vs. Passive. Creating typographic excellence on Computers. Letters for complaint.
- Memos and other forms of Correspondence.
- Minutes. Email.
- Writing Reports.
- Outlines and guidelines on report writing,
- Appraising a Draft Report, Sales Letters and Proposals.
- The Use of Proposals. Preparing a sales proposal. Example Proposal.
- Dictation Techniques.
- Practical Working Sessions.
- Analysis of success and failure in correspondence
- Interviewing and Conducting Meetings.
- Introduction to art of presentation speaking.
- Techniques for reducing speakers’ anxiety.
- Choosing your topic and putting your speech together.
- Verbal and Non-verbal aspects of Delivery.
- Body Language.
- Language Knowledge.
- Golden rules for presenters.
- Playback and evaluation of taped speeches.
- Audience Analysis.
- Involvement Techniques.
- Impromptu Speeches.
- Presentation of informative speeches.
- Creating and using effective visual aids.
- Developing powerful stage preference.
- Persuasive speech.
- Understanding Persuasion, Prepare to persuade. Organize a persuasive presentation. Methods of persuasion.Persuasive message of fact, value and policy. Impact on audiences. Use of evidence, reasoning and emotional appeals
- Challenges of persuasive speaking, the role and purpose of persuasion. Aristotle and persuasion: A classic combination of Ethos, Logos, and pathos. Comparison with contemporary techniques and strategies employed in contemporary advertising and political campaigning.
- Modern Media Theories and tools for analysis: McLuhan, Peirce, Barthes and Eco.
- Strategies of modern print and electronic media. Style, organization and presentation.
- Principles of typography, layout and graphic design.
- Practical Applications of persuasion in business.
- Business and corporate communication, Professional and technical writing, arts and entertainment.
- Persuasion and Argument: the Toulmin model.
- Persuasive campaigns and social movement’s ideology, world view and persuasion: Propaganda and Persuasion.
- Persuasive Techniques in Contemporary News media, politics and popular culture.