Strategic Marketing: e-Journals
Strategic Marketing is the way a firm effectively differentiates itself from it's competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors
Online Full text Journals
-
ISSN: 1751-8326 (Print)
Economic & Labour Market Review (ELMR) is published in association with the Office for National Statistics (ONS) under the terms of an OPSI -
ISSN: 2199-8531 (Online)
Journal of Open Innovation: Technology, Market, and Complexity (JOItmC), a peer-reviewed open access journal published under the SpringerOpen brand, -
ISSN: 1746-0166 (Print)
ISSN: 1746-0174 (Online)
The Journal of Direct, Data and Digital Marketing Practice informs practicing marketers about the latest developments in channels, techniques and tools across -
ISSN: 1570-7156 (Print)
ISSN: 1573-711X (Online)
Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems -
ISSN: 1865-1984 (Print)
ISSN: 1865-1992 (Online)
The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers
Online Full text Journals
-
ISSN: 1019-6781 (Print)
ISSN: 1422-8890 (Online) -
ISSN: 0092-0703 (Print)
ISSN: 1552-7824 (Online)
The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice -
ISSN: 0923-0645 (Print)
ISSN: 1573-059X (Online)
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point -
ISSN: 1363-0539 (Print)
ISSN: 1479-1846 (Online)
The Journal of Financial Services Marketing (FSM) publishes detailed and authoritative case studies from marketers worldwide; research with implications for practice from leading -
ISSN: 2050-3318 (Print)
ISSN: 2050-3326 (Online)
Marketing analytics lies at the heart of the contemporary wave of data driven decision-making, and strategic leverage of data is one of the few remaining sources of sustainable competitive advantage.