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Strategic Management: Course Outline

The course is meticulously designed to enable students to make structural and performance analysis of competitive forces and to position a firm to gain strategic advantages in various business and organizations

Course Contents

AN OVERVIEW

  • Strategic management: Definition and process
  • Key terms in Strategic Management
  • The nature of strategic decisions.
  • The strategy managers: the role and tasks.
  • Strategic planning and its benefits and pitfalls

‚ÄčSTRATEGY FORMULATION: Vision and Mission

  • The business vision & mission
  • Importance of vision and mission
  • Components of mission statement
  • Writing and evaluating mission statement.

STRATEGY FORMULATION: EXTERNAL & INTERNAL ASSESSMENT

  • Operating environment scanning
  • Structural analysis of competitive forces
    • The structure and performance of the industry as a whole.
    • The structure and performance of individual competitors.
  • Company situation analysis.
    • Financial diagnosis
    • Other functional areas diagnosis
    • Existing strategies audit
  • SWOT analysis

STRATEGIES IN ACTION

  • Long-term Objectives
  • Types of Strategies
  • Integration Strategies
  • Intensive Strategies
  • Diversification Strategies
  • Defensive Strategies
  • Michael Porter’s Generic Strategies
  • Means for achieving Strategies
  • Strategic Management in non-profit and Government Organization
  • Strategic Management in small firms

STRATEGY FORMULATION: ORGANIZATION AL PROCESS

  • The strategy-making hierarchy
    • Corporate strategy
    • Line of business strategies
    • Functional strategies
    • Operating strategies
  • The factors shaping strategy
  • Strategy and ethics
  • The basic strategy-making approaches.

STRATEGY ANALYSIS AND CHOICE

  • A comprehensive strategy formulation framework
  • The input stage
  • The matching stage
    • SWOT Matrix
    • Space Matrix
    • BCG Matrix
    • IE Matrix
    • The Grand Strategy Matrix
  • The decision
    • QSPM Matrix
  • Strategy choice criteria
    • Consistency tests
    • Clarity of goals
    • Appropriate timing
    • Flexibility
    • Management commitment
  • The politics of strategy choice

 

Course Contents

STRATEGY IMPLEMENTATION

  • Analyzing strategy-change
  • Analyzing organizational structure
  • Analyzing organizing culture
  • Developing an effective reward structure
  • Exerting strategic leadership
  • Selecting an implementation approach
  • Implementing strategy and evaluating the results
  • Annual objectives and policies
  • Resource allocation
  • Managing conflicts

STRATEGIES EVALUATION

  • Evaluation Framework
  • Characteristics of an effective evaluation system
  • Contingency planning
  • Auditing
  • 21t century challenges in Strategic Management

STRATEGIC CONTROL

  • The strategic control process
  • The management information system (MIS) and strategic control
  • Top management & strategic control

A CASE ANALYSIS FRAMEWORK

  • Diagnosis and record of the current situation
  • Identification and record of the strategic issues and key problems
  • Formulation and evaluation of alternative course of actions
  • Selection of an action plan and set of recommendation
  • How to avoid pitfalls in case analysis
  • Communication of case analysis
    • The written report
    • The oral presentation and discussion

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