AN OVERVIEW
- Strategic management: Definition and process
- Key terms in Strategic Management
- The nature of strategic decisions.
- The strategy managers: the role and tasks.
- Strategic planning and its benefits and pitfalls
STRATEGY FORMULATION: Vision and Mission
- The business vision & mission
- Importance of vision and mission
- Components of mission statement
- Writing and evaluating mission statement.
STRATEGY FORMULATION: EXTERNAL & INTERNAL ASSESSMENT
- Operating environment scanning
- Structural analysis of competitive forces
- The structure and performance of the industry as a whole.
- The structure and performance of individual competitors.
- Company situation analysis.
- Financial diagnosis
- Other functional areas diagnosis
- Existing strategies audit
- SWOT analysis
STRATEGIES IN ACTION
- Long-term Objectives
- Types of Strategies
- Integration Strategies
- Intensive Strategies
- Diversification Strategies
- Defensive Strategies
- Michael Porter’s Generic Strategies
- Means for achieving Strategies
- Strategic Management in non-profit and Government Organization
- Strategic Management in small firms
STRATEGY FORMULATION: ORGANIZATION AL PROCESS
- The strategy-making hierarchy
- Corporate strategy
- Line of business strategies
- Functional strategies
- Operating strategies
- The factors shaping strategy
- Strategy and ethics
- The basic strategy-making approaches.
STRATEGY ANALYSIS AND CHOICE
- A comprehensive strategy formulation framework
- The input stage
- The matching stage
- SWOT Matrix
- Space Matrix
- BCG Matrix
- IE Matrix
- The Grand Strategy Matrix
- The decision
- Strategy choice criteria
- Consistency tests
- Clarity of goals
- Appropriate timing
- Flexibility
- Management commitment
- The politics of strategy choice