1. Introduction to Entrepreneurship: • Definition and concept of entrepreneurship; • Why to become an entrepreneur? • Entrepreneurial process; • Role of entrepreneurship in economic development. 2. Entrepreneurial Skills: • Characteristics and qualities of successful entrepreneurs (including stories of successes and failures): • Areas of essential entrepreneurial skills and abilities such as creative and critical thinking innovation and risk taking: 3. Opportunity Recognition and Idea Generation: • Opportunity identification, evaluation and exploitation: • Innovative ideas generation techniques for entrepreneurial ventures 4. Marketing and Sales • Target market identification and segmentation; • Four P’s of marketing; • Developing a marketing strategy; • Branding. 5. Financial Literacy: • Basic concepts of income, savings and investments; • Basic concepts of assets, abilities and equity; • Basic concepts of revenue and expenses; • Overview of cash-flows; • Overview of banking products including Islamic modes of financing; • Sources of funding for startups (angel financing, debt financing, equity financing etc.) 6. Team Building for Startups: • Characteristics and features of effective teams • Team building and effective leadership for startups. 7. Regulators Requirements to establish Enterprise in Pakistan: • Types of enterprises (e.g., sole proprietorship, partnership, private limited companies etc.); • Intellectual property rights and protection; • Regulatory requirements to register an enterprise un Pakistan, with special emphasis on export firms; • Taxation and final reporting obligation.
