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Entrepreneurship - (ENT-601) (MIT): Course Content

Entrepreneurship is the process of creating, developing, and managing a new business venture, typically involving innovation, risk-taking, and the pursuit of profit or value. It encompasses the skills and drive to identify opportunities, assemble resource

Course Outline

Introduction to Entrepreneurship:
 Definition and concept of entrepreneurship;
 Why to become an entrepreneur?
 Entrepreneurial process;
 Role of entrepreneurship in economic development
Entrepreneurial Skills:
 Characteristics and qualities of successful entrepreneurs (including stories of
successes and failures):
 Areas of essential entrepreneurial skills and abilities such as creative and critical
thinking innovation and risk taking
Opportunity Recognition and Idea Generation:  Opportunity identification, evaluation and exploitation:
 Innovative ideas generation techniques for entrepreneurial ventures
Marketing and Sales
 Target market identification and segmentation;
 Four P’s of marketing;
 Developing a marketing strategy;
 Branding
Financial Literacy:
 Basic concepts of income, savings and investments;
 Basic concepts of assets, abilities and equity;
 Basic concepts of revenue and expenses;
 Overview of cash-flows;
 Overview of banking products including Islamic modes of financing;
 Sources of funding for startups (angel financing, debt financing, equity financing etc.)
Team Building for Startups:
 Characteristics and features of effective teams
 Team building and effective leadership for startups.
Regulators Requirements to establish Enterprise in Pakistan:
 Types of enterprises (e.g., sole proprietorship, partnership, private limited companies
etc.)
 Intellectual property rights and protection;
 Regulatory requirements to register an enterprise un Pakistan, with special emphasis
on export firms;
 Taxation and final reporting obligation

Course Objectives

COURSE LEARNING OUTCOMES:
By the end of this course, students shall have:
1. Knowledge of fundamental entrepreneurial concepts, skills and process (C1)
2. To Understand and apply different personal, social and financial spots associated with
entrepreneurial activities (C3)
3. Basic understanding of regulatory requirements to set up an enterprise in Pakistan, with
special emphasis on exports( C2)
4. Ability to apply knowledge, skills and abilities acquired in the course to develop a feasible
business plan for implementation.

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