Research design qualitative, quantitative, and mixed methods approaches
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This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry.
Business Research Methods
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Donald R. Cooper, Ph.D.
Dr. Cooper's specialty is research methods, statistics, and organizational behavior. He has taught in the masters (MBA, Executive MBA, and MPA programs) and doctoral programs in public administration and business administration. Cooper started his doctorate at the University of Colorado, Boulder, and completed his Ph.D. as an interdisciplinary doctorate (Communication Studies, Business-OB, complex systems methodology) from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards from B-schools and colleges of Urban & Public Affairs.
Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. He consulted for over 25 years in the Americas, Europe, and Asia-Pacific. Currently, he provides the senior management of domestic and global firms with brand, service analysis, and strategic planning for investment companies (prediction studies from the fundamental-technical-sentiment side of stock price movement) and stockholder confidence metrics.
Foundations of Ethical Practice, Research, and Teaching in Psychology and Counseling
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