Media and Social Responsibility: Course Outline (BMSC1T012)

Course Contents

1. Introduction to the Course
2. Concept of Responsibility
3. Individual’s Responsibility: As a Viewer, Reader or Listener
4. Concept of (شہادت حق ) testimony of truth     

• The role of social responsibility in the context of media
• Theory on Media’s Social Responsibility

5.  Its Origin & History

6.  Application of the Theory in Contemporary Media: Comparative analysis of Western Perspective and Islamic Perspective on       Social Responsibility

•  Influences on Media Content from Individual Media Practitioners

7.  Practitioners’ Personal Traits & Experiences

8.  Practitioners’ Professional Background

9.  Professional Roles & Ethics: Discussion on how a true Muslim will affect Media content

• Media Industry’s Responsibility

10. Influence of Media Routines on Content: Discussion on the Role & Importance of    Messenger with special reference to the journalistic values

• Producer and Developer of the Content (  اشاعت خیروشر)

11  Marketers  and Distributors  (براءی کی ترویج )

• Corporate Social Responsibility         
• Public Sector/Government’s Responsibility  
• Media: Freedom and Policy Making

12. Freedom of Expression

13.  Transparency

14.  Equal Opportunity

15.  Protection and Justice

•  Role of PEMRA

16.  Implementation of rules and regulations

17.  Issuance and refusal of licenses

18.  Standardization          

• Judicial protection

19.  Implementation of Law

20.  Protecting people from corporate and governmental assault 

•   Desensitizing human feelings

21.  Coverage of violence

22.  Tragedy and Human suffering

23.  Sexually explicit content: Violation of Islamic ethical principles in news reporting & entertainment content

24.  Satire as a tool, Intersection of Politics and Comedy

25.  Case study Hasb E Hall (حسب حال)

26.  Hum Sub Umeed Say Hain (ہم سب امید سے ہیں)

27.  Man show    Violation of Islamic ethical principles in Satirical programs

• Distorting Religious Image

28.  Istakhra Online (استخارہ)

29. Ramadan Programming

30. Alim Online عالم         

• IslamophobiaVs Racial profiling

31.  Stereotypes    

• Role of Academia

32. Curriculum Development
33. Media as a Watchdog