Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Social Media (Introduction): Course outline

This course is founded on the notion that students will be benefited increasingly if they are engage with practicality along with the theoretical aspects.

Course Contents

  • Introduction to Social Media/ What is social about Social Media
  • Signature Identity of Social Media   
  • Participatory culture
  • Online Fan culture and society          
  • Social Media and Communication power
  • Knowing the Scope / Canvas of Social Media
  • Identification of Useful Platforms (Aptitude)
  • Identification of Purpose / Connect with Audiences
  • Development of Content Strategies / Methodologies
  • Social Media Applications
  • Development of Content
  • Branding, Commercialization, Public Relations
  • Citizen Journalism
  • Identification of Areas of Specialization

Text Books