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Social Media (Introduction): Course outline

This course is founded on the notion that students will be benefited increasingly if they are engage with practicality along with the theoretical aspects.

Course Contents

  • Introduction to Social Media/ What is social about Social Media
  • Signature Identity of Social Media   
  • Participatory culture
  • Online Fan culture and society          
  • Social Media and Communication power
  • Knowing the Scope / Canvas of Social Media
  • Identification of Useful Platforms (Aptitude)
  • Identification of Purpose / Connect with Audiences
  • Development of Content Strategies / Methodologies
  • Social Media Applications
  • Development of Content
  • Branding, Commercialization, Public Relations
  • Citizen Journalism
  • Identification of Areas of Specialization

Text Books