Development Support Communication: Course Outline (MMPO3T036)

The need for development communication;

Basic Concept: Promotion of development:

Development, as process & Goal

Sociology of development,

• Extension Communication and Development Communication
• Development Journalism and Development Communication
• Development Communication and Development Support Communication

Development Communication and Social Change

• The concept of change
• Level of change
• Sources of change
• The role of opinion leader
• The Communication channels
• Factors influencing change
• Obstacles to change
• Reducing resistance to change
• Diffusion of innovations

Planning Development Communication campaign

• Concept of campaign i.e. Health, Literacy, Sanitation etc.
• Advantages of campaign
• Creating the plan
• Stages
• Techniques of campaign
• Using Slogans
• Selecting media and method

Prospects and Challenges of Development Communication in Pakistan

• Financial problems
• Lack of education and training
• Control over media
• Political problems
• Economic Problems
• Administrative problems
• Media Sociology
• Case Studies: work on developing a communication strategy. Making a development project of students’ own choice.