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Entrepreneurship: Course Outline

Objective: Entrepreneurship is an important component in the process of economic development. The purpose of this course is to analyse the theories of entrepreneurship and to go for case studies of successful entrepreneurs.

Course Outline

Introduction:

  • The concept of entrepreneurship
  • The economist view of entrepreneurship
  • The sociologist view
  • Behavioural approach
  • Entrepreneurship and Management

The Practice of Entrepreneurship:

  • The process of entrepreneurship
  • Entrepreneurial Management
  • The entrepreneurial business
  • Entrepreneurship in service institutions
  • The new venture

Entrepreneurship and Innovation:

  • The innovation concepts
  • Importance of innovation for entrepreneurship
  • Sources of innovative opportunities
  • The innovation process
  • Risks involved in innovation

Developing Entrepreneur:

  • Entrepreneurial profile
  • Trait approach to understanding entrepreneurship
  • Factors influencing entrepreneurship
  • The environment
  • Socio cultural factors
  • Support systems

Entrepreneurship Organization:

  • Team work
  • Networking organization
  • Motivation and compensation
  • Value system
     

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E- Books

Course Outline

Entrepreneurship and SMES:

  • Defining SMEs
  • ‚ÄčScope of SMEs
  • ‚ÄčEntrepreneurial
  • managers of SME
  • Financial and marketing problems of SMEs

Entrepreneurial Marketing:

  • Framework for developing entrepreneurial marketing
  • Devising entrepreneurial marketing plan
  • Entrepreneurial marketing strategies
  • Product quality and design

Entrepreneurship and Economic Development:

  • Role of entrepreneur in the economic development generation of services
  • Employment creation and training
  • Ideas
  • knowledge and skill development
  • The Japanese experience

eBooks