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Mass Communication: Theories and Approaches: Course Outline

The course is designed to help students understand communication models and theories and their importance and uses to communication researchers and theoreticians.

Course Contents

  • The Changing Media Landscape: An Introduction to Mass Communication
  • Scientific Method and Models of Mass Communication Research.
  • Perception and Language Issues in the Mass Media: The Role of Perception in Communication; Problems in Encoding; and Analysis of Propaganda.
  • The Social Psychological Approach: Cognitive Consistency; Theories of Persuasion; Groups and Communication; and Mass Media and Interpersonal Communication
  • Mass Media Effects and Uses: Agenda Setting; The Knowledge-Gape Hypothesis; Effects of Mass Communication and Uses of the Mass Media
  • Emergence of Critical and Cultural Theories of Mass Communication
  • Theories of Media, Culture, and Society

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