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Pakistan Media: Prospects and challenges: Course Outline

This course intends students to identify and examine relevant issues and problems in communication and provide an opportunity to discuss critically issues in communication from an Islamic perspective.

Course Contants

  • Overview of Communication Issues in Pakistan
  • Freedom of the Press
  • Media Monopoly
  • Reporting War and Crisis
  • Television Content:  Sex and Violence
  • Portrayal of Islam in the media
  • New media technology
  • Changing conceptions of the audience
  • Cultural imperialism
  • Issues in advertising
  • Issues in Integrated Marketing Communications
  • Other issues of interest to students

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