Developing Marketing Strategies and Plans
Gathering Information and Scanning the Environment
Identifying Market Segments and Targets
Analyzing Consumer Markets
Creating Customer Value, Satisfaction and Loyalty
Conducting Marketing Research & Forecasting Demand
Creating Brand Equity
Crafting the Brand Positioning , Setting Product Strategy
Designing and Managing Integrated Marketing Communication
Managing Mass Communications: Advertising, Sales Promotions, Events and Public Relations.
Managing Personal Communications: Direct Marketing and Personal Selling
Implementation of Marketing Practices in Pakistani Context
Developing Pricing Strategies & Programs
Designing and Managing Value Networks and Channels
