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Business Research Methods
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Business Research Methods: Course Outline
This course is designed to give an overview of the principles and methods of business research: identification of research question, development of theoretical framework and model, securing the respondents, making a test investigation, sampling,
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Course Outline
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Course Contents
The Role of Business Research
What is business research
Why it is important
The relevance of Western theories and research for local managers
How theories are developed
Why context is important in social sciences
The research process: An overview
What are the key steps in research process
Types of research
Problem Definition and the Research Proposal
Contents of research proposal
Writing effective research proposals
Exploratory Research and Qualitative analysis
Qualitative research and theory building
Survey Research: An Overview
Survey method and business research
Survey Research: Basic Method of Communication with respondents
Measurement and Scaling Concepts
Types of measures
Types of scales
Attitude Measurement
Types of attitudes and their relevant scales
Questionnaire Design
Open ended questions
Close ended questions
Sample Designs and Sampling Procedures
Types of Sampling
Relevance of sampling technique to research question
Determination of Sample Size
Basic Data Analysis: Descriptive Analysis
Entering data in SPSS
Univariate Analysis
Using SPSS for univariate analysis
Bivariate Analysis: Tests of Differences
Tests of mean differences
ANOVA
Data analysis and interpretation
Regression analysis using SPSS
CFAs and Path analysis using Amos
The Research Report
Contents of a research paper
Managerial decision making and Research
Policy implications for managers
Related Books
Business research methods
by
Kumar, Mukesh | Salim Abdul Talib | T. Ramayah
Call Number: 658.0072 KUM
ISBN: 9789834707477.
Publication Date: 2013
Research methods for business a skill-Building approach
by
Sekaran, Uma | Roger Bougie
Call Number: 650.072 SEK
ISBN: 9781119266846
Publication Date: 2013
Research methods for business students
by
Saunders, Mark | Philip Lewis | Adrian Thornhill
Call Number: 650.072 SAU
ISBN: 8129701987
Publication Date: 2004
E-Books
Business Research Methods
ISBN: 9789350245644
Publication Date: 2010
Business Research Methodology
ISBN: 9788184881622
Publication Date: 2008
Understanding Business Research
ISBN: 9781118134269
Publication Date: 2012
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