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Business Research Methods: Course Outline

This course is designed to give an overview of the principles and methods of business research: identification of research question, development of theoretical framework and model, securing the respondents, making a test investigation, sampling,

Course Contents

  • The Role of Business Research
  • What is business research
  • Why it is important
  • The relevance of Western theories and research for local managers
  • How theories are developed
  • Why context is important in social sciences 
  • The research process: An overview
  • What are the key steps in research process
  • Types of research
  • Problem Definition and the Research Proposal
  • Contents of research proposal
  • Writing effective research proposals
  • Exploratory Research and Qualitative analysis
  • Qualitative research and theory building
  • Survey Research: An Overview
  • Survey method and business research 
  • Survey Research: Basic Method of Communication with respondents
  • Measurement and Scaling Concepts
  • Types of measures
  • Types of scales
  • Attitude Measurement
  • Types of attitudes  and their relevant scales
  • Questionnaire Design
  • Open ended questions
  • Close ended questions
  • Sample Designs and Sampling Procedures
  • Types of Sampling
  • Relevance of sampling technique to research question
  • Determination of Sample Size
  • Basic Data Analysis: Descriptive Analysis
  • Entering data in SPSS
  • Univariate Analysis
  • Using SPSS for univariate analysis
  • Bivariate Analysis: Tests of Differences
  • Tests of mean differences
  • Data analysis and interpretation
  • Regression analysis using SPSS
  • CFAs and Path analysis using Amos
  • The Research Report
  • Contents of a research paper
  • Managerial decision making and Research
  • Policy implications for managers

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