Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Business Research Methods: Course Outline

This course is designed to give an overview of the principles and methods of business research: identification of research question, development of theoretical framework and model, securing the respondents, making a test investigation, sampling,

Course Contents

  • The Role of Business Research
  • What is business research
  • Why it is important
  • The relevance of Western theories and research for local managers
  • How theories are developed
  • Why context is important in social sciences 
  • The research process: An overview
  • What are the key steps in research process
  • Types of research
  • Problem Definition and the Research Proposal
  • Contents of research proposal
  • Writing effective research proposals
  • Exploratory Research and Qualitative analysis
  • Qualitative research and theory building
  • Survey Research: An Overview
  • Survey method and business research 
  • Survey Research: Basic Method of Communication with respondents
  • Measurement and Scaling Concepts
  • Types of measures
  • Types of scales
  • Attitude Measurement
  • Types of attitudes  and their relevant scales
  • Questionnaire Design
  • Open ended questions
  • Close ended questions
  • Sample Designs and Sampling Procedures
  • Types of Sampling
  • Relevance of sampling technique to research question
  • Determination of Sample Size
  • Basic Data Analysis: Descriptive Analysis
  • Entering data in SPSS
  • Univariate Analysis
  • Using SPSS for univariate analysis
  • Bivariate Analysis: Tests of Differences
  • Tests of mean differences
  • Data analysis and interpretation
  • Regression analysis using SPSS
  • CFAs and Path analysis using Amos
  • The Research Report
  • Contents of a research paper
  • Managerial decision making and Research
  • Policy implications for managers

Related Books