Welcome to the Marketing for Engineers course guide. This guide will help you research topics related to Advanced Functional Analysis. Start with the tabs above to find course outline, books, e-book, e-databases, e-journal, and other relevant resources. If you have any questions or need help researching a topic, drop me a line, and I'll try to help you out.
Top marketers at outstanding companies share a common goal: putting the consumer at the heart of marketing. Today’s marketing is all about creating customer value and building profitable customer relationships. It starts with understanding consumer needs and wants, determining which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract and grow valued consumers. If the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity.
