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Strategic Management: Socities
In “Strategic Management” Course, the theoretical, conceptual and practical knowledge gained from all business courses is integrated to forecast future competitive scenarios in which the companies have to survive and grow.
Production and Operations Management Society (POMS) is an international professional organization representing the interests of POM professionals from around the world. The purposes of the Society are: to extend and integrate knowledge that contributes to the improved understanding and practice of production and operations management to disseminate information on POM to managers, scientists, educators, students, public and private organizations.
Our organization is unique in bringing together the worlds of reflective practice and thoughtful scholarship. Society consists of over 3,000 members representing a kaleidoscope of backgrounds and perspectives from more than 80 different countries. Membership, composed of academics, business practitioners, and consultants, focuses on the development and dissemination of insights on the strategic management process, as well as on fostering contacts and interchange around the world.
Marketing has become far more professional in the 50 years since the Marketing Society was founded. This article takes a look at that development in order to speculate about where marketing will be in decades to come. These thoughts have been influenced immensely by discussions with some of the brightest young marketers of today.1 'Brand' is now a word in common currency. In this sense, marketing is a two-stage process: creating demand (brand equity) and then converting that demand into positive cash flow (selling).