The course of Consumer Behavior / Psychology is designed to give insight knowledge to the students regarding consumer interaction in the market on daily basis. The focus of the course will be on the critical assessment of CB topics, researches and analyti
Relevant Research articles will be distributed in class
Clips on various situations related to course contents
This course will provide the students with a comprehensive exposure to research and practices in the field of Consumer Psychology.
To develop an understanding of consumer behavior from a variety of perspective (multicultural, interdisciplinary).
To develop an understanding of peoples' consumption-related behaviors and to develop and evaluate marketing strategies intended to influence those behaviors.
Critically analyze approaches and assumptions in consumer research and evaluate the appropriateness and limitations of different methodologies and analytical approaches relevant to the course contents.