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- Overview of Consumer Psychology
- Consumer Rules
- Perception and Consumer Behavior
- Learning and Consumers
- Motivation of Consumer and related stakeholders
- Values (Islamic values/ethical values)
- The Self (Nafs/Qalb)
- Personality and Lifestyles
- Attitudes and Persuasion
- Decision Making
- Buying and Disposing
- Income and Social Class
- Cultural Influences on Consumer Behavior
- Relevant Research articles will be distributed in class
- Clips on various situations related to course contents
- This course will provide the students with a comprehensive exposure to research and practices in the field of Consumer Psychology.
- To develop an understanding of consumer behavior from a variety of perspective (multicultural, interdisciplinary).
- To develop an understanding of peoples' consumption-related behaviors and to develop and evaluate marketing strategies intended to influence those behaviors.
- Critically analyze approaches and assumptions in consumer research and evaluate the appropriateness and limitations of different methodologies and analytical approaches relevant to the course contents.