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Business Policy: Course outline

Course description

Course (Catalog) Description:  This course is a “capstone” seminar in general management and can be only taken upon successful completion of the five preceding courses.  The knowledge, theories, skills, and techniques derived from all previous courses will be integrated.  Analysis and diagnosis of business problems will be applied in order to formulate strategies, tactics, plans, and policies for the improvement of organizational performance.  Accomplished through practice in rational and responsible decision-making processes, the course will develop a well-defined approach to solving the technical, economic, and human problems of management.  

Course content

Introductory Lecture

The Dynamics of Business and Economics

Ethical Business Policy and Strategy

Business Ethics and Social Responsibility

Business in a Borderless World

Managing Unionized Employees”

In-Class Handout: “Labor Relations in a Global Context

Managing Human Resources

The Nature of Management

Course content

Organization, Teamwork, and Communication

Motivating the Workforce

Options for Organizing Business

Small Business, Entrepreneurship, and Franchising

Customer-Driven Marketing

Dimensions of Marketing Strategy

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Text book

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