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Sales and Selling: Course outline

Catalog descreption

This course introduce you the issues, strategies, relationships that relate to the jobs developing sustainable revenue through well mange sales and business related activities. You will become the acquainted managing the sales force and helping them sell. Special emphasis is put on developing a sales program, managing strategic account relationship, team development, diversity in work force, sales force automation, problem solving skills and financial issues.

This course focuses on the activities and the problems on the first line field sales manager. Subject includes organizing the sales force, recruiting, training, personal selling, compensation and motivation for the sales force, forecasting territory designee evaluation and the control of the sales force.

Learning outcome

By the end of this course it is expected that the student will be able:        

  1. To successfully managing a sales team requires a set of skills, techniques and Behaviors which actual sales experience does not provide.
  2. To make the transition into sales management a success by introducing key practices and good habits in all the areas in which a sales manager is expected to perform.
  3. To support the specialized roles within the sales function.  Definition and ongoing maintenance of competency models, foundational curriculums required, delivery methods required and measurement strategies.
  4. Sales learning, with respective HR Business Partners (HRBP) and other Learning Partners, to define learning and performance solutions/programs, which drive business, results. Maintains external perspective/network of best practices and benchmarks for Sales L&D.
  5. Annual assessment and plan for new/changing requirements to meet needs of business specific Human Capital Plans (as defined with HRBP and Sr. Learning Partners). Assesses synergies across business units and provide input into priorities, opportunities for consideration by Learning Partners and HRBPs.

Course content

Week 01: Selling and Sales Management, Challenges in the Market, Sales Managers Job, etc.

Week 02: Marketing and Sales Evolution, Sales Environment; Customer, Competition, Economics, Legal, Demography, etc.

Week 03: Personal Selling, Relationship Selling, Seven Steps of Selling, etc.

Week 04: Sales Leadership and Management, Activities of Sales Managers, Roles, Responsibilities, Skills, Authority, etc.

Week 05: Organizational Buying and Purchasing, Difference b/w Individual and Organizational Buying, Buying Process, Negotiation Skills, etc.

Week 06: Organizational Buying and Purchasing, Difference b/w Individual and Organizational Buying, Buying Process, Negotiation Skills, etc.

Week 07: Sales Organization, Sales Force Types and Structures, Independent Sales Agents, etc.

Week 08: Sales Organization, Sales Force Types and Structures, Independent Sales Agents, etc.

Week 09: Recruitment and Selection, Importance, Planning, Assessing, Recruiting, etc.

Week 10: Training, Needs Assessment, Setting Objectives, Training topics, Formalized Program, etc.

Week 11: Compensation, Reward System Management, Financial Rewards, Non-Financial Rewards, Other considerations, Relationship b/w Motivation and Compensation.

Week 12: I Evaluation, Criteria for Performance Measurement, Performance Appraisal, Comparing Actual with Standard, Evaluating Teams, etc.

Week 13: Motivating the Sales Team, Models of Motivation Process, Job-Related Factors, Individual Related Factors, Motivational Theory, etc.

Week 14: Sales process

Text book

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