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Introduction to Discourse : Course Outline

It explores the use of language in shaping media discourse. Students will study codes and forms used to report various events on mainstream/social media.

Course Outline

  1. Language of new/mainstream media: Codes and forms
  2. Mediums of Intellectual Engagement
  • Blog
  • YouTube
  • Facebook, Twitter, and Instagram  
  1. Content writing and advertisement on media
  2. Discourse of power and resistance on social media
  3. Screen Image of Muslim women
  4. Objectification of women on Media 
  5. Discursive/communicative strategies to legitimize political discourses on media 
  6. Language of gaming forums: Implications 
  7. Language of cyberbullying and preventive measures
  8. Newspaper texts and environmental issues
  9. Methods and approaches for media texts analysis 

Program Objectives

  • To transmit knowledge of the structure and function of language and its use.
  • To help students develop critical thinking skills, analytical skills, and reading, writing, and research skills.

Course Objectives

Course Objectives

 If you complete the course successfully, you should: 

  • Have become familiar with different genres of media for communication;
  • Be convenient with multi-modal analyses of communication;
  • Understand methods and approaches for the analysis of media texts;
  • Be able to develop your social media business.

Riphah Research Repository