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Web Content Writing (ENG -314): Course outline (ENG -314)

Course description

The course, Web Content Writing will help learners to excel their writing capabilities to write in modern media, and, therefore, help them become master in different domains of web writing. Hence, from brainstorming techniques to creating an impactful copy; this course covers all the relevant tools and inclusive insights to help you grow and strengthen your learning curve. This is an extensive course where students will learn effective skills and techniques for writing effective web content that will hold the reader's attention. This course will cover everything from understanding how visitors read a web page and writing techniques to measuring the results of your improved writing. This course is ideal for students beginning to dabble in the art of online writing to the more advanced web writer looking to polish their skills. The course is a good introduction for students who want to learn the basics of content writing. It covers the subjects which are essential to start a career in content writing.

Course contents

  1. Unit -I
  • Introduction of the Content Writing
  • What to Know before Writing
  • Types of content Writing

Unit -II

  • Content Writing Tools (HTML, Blogging, Twitter, Freelancing, website etc.)
  • What is content?
  • What is content marketing?
  • What is the purpose of content marketing?
  • Difference between content writing and web-content marketing
  • How to start your content writing

Unit -III

  • Content strategy & challenges
  • Writing messages and creating Content
  • Website Content Writing (Understanding Website Content, Identifying specific Website Requirements, Identifying Target Audience, Guideline to Documentation and Formatting, Search Engine Optimization)

Unit -IV

  • Article and Blog writing (Generation of effective article topics, The role of articles in business blogs, Difference between Blogs and Articles, Techniques of Audience-centric Writing, Attention Grabbing Content to Increase Traffic, Articles and Blogs Role in Online Business Promotion, Different Types of Articles Writing (News, Entertainment, How to Articles, etc.)

Unit -V

  • Copywriting and Advertising Content (Promotional Content, Taglines and Punch-lines, Print Media Content (Brochures, Hoardings, Posters, etc), Products Body Copy, Jingles and Ads Content etc. )
  • SEO content writing
  • Webpages title and meta tags
  • Push marketing in content

Unit -VI

 
  • Importance of web 2.0
  • Sales and Promotions Content (Newsletters, Product Descriptions, Press Releases, Page Layout & Text Outline & Call-To-Action Buttons, Effective Writing Techniques to Increase Sales.
  • Social Media Content/Posts writing channels
  • How to write quality Content (Proofreading, Editing, and Formatting)

Course objectives

This course will help students to:

    • Learn the core concepts of content marketing, copywriting & content writing

 
    • Build trust & connection with your audience for gaining authority as a writer
    • Create a promotion plan for sharing content with audience.
    • Develop the qualities that will make you a successful blog writer.
    • Discover the challenges in this career and how you can overcome them easily.
    • Recognize the writing mistakes & how you can avoid them
    • Develop creativity in their writing.
    • Use modern technology for designing their content
    • Write unique and optimized content for websites
    • Write content for marketing purposes
    • Write for social media posts and search engine marketing etc.

 

Textbooks