Professional Ethics in Media Science: UR-450-Course Outline

1. To develop Good Muslim Professionals in the field of Media Science.
2. To highlight the role of ethics in personality development.
3. To inculcate Professional-Ethics in Media Science.
4. To provide ethically-equipped professionals to meet the challenges in the field of Media Science.

1. To learn basic ethical values needed to build ethical conduct
2. To help in development of moderate balanced personalities
3. To explore relevance between ethics and professionalism
4. To build capacity to think critically on ethical issues in respective professions

1. Interactive lectures linked to theory & practice
2. Activity-Based Learning (ABL)
3. Experiential Learning (EL)
4. In-House Seminars/ Workshops.
5. Presentations/ Exhibitions
6. Community Projects/ Study Visits
7. Online audios/videos

1. 1. 1. 1. Introduction to Professional Ethics

1. 1. Definition and meaning of ethics
   2. Importance and classification of ethics
   3. Major characteristics of Islamic ethics
   4. Universality of Islamic Ethics and Morality
   5. Distinction of Islamic ethics to secular ethics

2. Universal Islamic Ethical Values

1. 1. Unity (Tawhid)
   2. Preservation of religio-cultural freedom (Din)
   3. Equity, justice, fairness (‘adl)
   4. Protection and promotion of life (Nafs
   5. Protection of reason (‘aql)
   6. Protection and dignity of gene and genealogy (Nasl)
   7. Protection of property (Maal)

3. Strategic Time Management

1. Time: An Importance of Time in Islamic Paradigm
2. Time Quadrants Matrix
3. Sleep / Rest Management

4.Stress Management

1. Workload Management
2. Prioritization of professional tasks and assignments
3. Anger Management
4. Conflict Management

5.Strategic Teamwork

1. Consultation
2. Respect of Opinion
3. Planning
4. Execution

6.Leadership

1. Vision
2. Decision Making
3. Leniency
4. Counseling

7.Personal-Professional Life Management

1. Obligation and Rights of Personal-Professional Life
2. Challenges/Hurdles
3. Way Forward

0. 1. 1. 1. Media Ethics
1. Religion, Ethics, Ideology, Culture, Civilizations and Media through History.
2. Pakistan, PEMRA and Ethics.
3. International Advertising Practices and Code of Ethics.
4. Ethics in mass communication and National Character
5. Ethics and Print Medium
6. Visual Ethics, Good Manners and Kinesics.
7. Themes in Entertainment Dramas and Ethics
8. Ethics and Gender Projection
1. Ethics in Musical Programming
10. Ethical Dimensions in Documentary Production
11. Ethics and Sports
50. Ethics in Talk Shows
1000. Ethics in Aggressive and Negative Environment

1. Specific Objectives:
   1. Knowledge:

1. To understand the basic concepts of ethics and morality and professional life from Islamic perspective
2. To develop leadership qualities needed for social change and professional excellence
   2. Skills:

1. To think critically on ethical issues and their solutions.
2. To apply the Islamic ethical values in their professional fields.
3. To develop the competencies needed for creation of a fair social order.
4. To develop innovative solutions
5. To become entrepreneur with lawful (halal) ways and avoid unlawful, haram ways
6. To analyze critically from an Islamic perspective traditional practices in professional life
   3. Attitude/Behaviour:

1. To develop sensible, responsible, truthful, and accountable professionals who can perform leading roles in their respective fields
2. To construct a creative and innovative approach with commitment to professional and moral responsibility