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Experimental Design: Home

Course Description

Design experiments to learn about the relationship between users and products, with an emphasis on quantitative output that is tested with statistics. Students will be exposed to all components of the experimental design process: research proposition, literature review, detailed hypotheses, method selection, experimental instruments, subject selection, pilot studies, analysis approaches, reporting results, and discussing conclusions. Students will receive human subjects training and complete the IRB certificate. Possible experiment design tools include in-person observation and interviews, web surveys, and eye-tracking.




In general usage, design of experiments (DOE) or experimental design is the design of any information-gathering exercises where variation is present, whether under the full control of the experimenter or not. However, in statistics, these terms are usually used for controlled experiments Formal planned experimentation is often used in evaluating physical objects, chemical formations, structures, components, and materials. Other types of study, and their design, are discussed in the articles on computer experiments, opinion polls and statistical surveys (which are types of observational study), natural experiments and quasi-experiments (for example, quasi-experimental design quasi experimental design). See experiment for the distinction between these types of experiments or studies.

In the design of experiments, the experimenter is often interested in the effect of some process or intervention (the "treatment") on some objects (the " experimental units"), which may be people, parts of people, groups of people, plants, animals, etc. Design of experiments is thus a discipline that has very broad application across all the natural and social sciences and engineering.

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Adnan Ullah
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Riphah International University Main Campus Islamabad

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