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Introduction to Business Management: Course Outline

This course provides the manager's perspective in the fields of international payments, international trade, and the canalization of investments.

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Course Content

  • Why study global business
  • The process of internationalization
  • Theories of internationalization
  • Regional trading blocs
  • Importance of culture
  • The elements of culture
  • Evaluating cultural differences
  • Culture and MNC’S
  • Economic systems
  • Economic structure
  • International organizations (WTO, UNO, IBRD IMF,OPEL EU)
  • Theories of international trade
  • Theories of international investment.
  • The balance of payment
  • Free trade versus protection
  • Techniques of protection
  • Trade in services
  • Political factors
  • The international legal environment
  • The conflict of laws
  • Arbitration
  • Uniform laws
  • Economic and Political Integration 
  • The pros and cons of multinationals
  • Control of MNC activities
  • MNC conflict with national government
  • Techniques of host country control
  • UNCTAD codes
  • The OECD codes 
  • Trends in direct foreign investment
  • Reasons for direct foreign investment
  • Strategies for direct foreign investment
  • Acquisitions
  • Cross border mergers and takeovers
  • Transaction cost analysis
  • Reasons for technology transfer
  • Licensing and franchising
  • Legal aspects of franchising
  • Patent violations
  • Protection of trade mark
  • International agreements concerning intellectual property
  • Sea transport, air transport, rail and road transport
  • Warehousing
  • Distribution channels
  • Use of agents and distributors
  • Agency contracts
  • Special Distribution problems
  • The international monetary system
  • Exchange rates
  • International capital markets
  • Management of foreign exchange risk
  • Bills of exchange, letters of credit and factoring
  • Exporting
  • Joint ventures
  • Subsidiaries
  • Locating export markets
  • International marketing research
  • International market segmentation

Learning Outcome

By the end of this course it is expected that the student will be able to :

  • Develop an understanding of the worldwide developments and foundations for international business and the cultural context for managing in an overseas environment.
  • Develop an understanding of the Macroeconomic and political changes that have taken place in the era of Globalization and beyond Globalization.
  • Investigate the political economy of international business, trade and investment.
  • Describe and explain trade and the investment environment in which international business transactions occur.
  • Develop an understanding of the global monetary framework in which international business transactions are conducted.
  • Develop an understanding of the Foreign Exchange Market in which international business transactions can be affected.
  • Develop an understanding of the benefits and risks of the global capital market on international business transactions.
  • Examines the strategies and structures that firms adapt in order to compete effectively in the international business environment.
  • Examine the strategies and functions of international management in the areas of managing political risk, negotiations, planning, organizing international operations, decision making and controlling.