Marketing Management: Home

The purpose of this course is to explore practical applications of marketing concepts in business situations. Students will build on the general marketing knowledge gained in introductory marketing related subjects. This course relies on practical, real-world case studies to develop the students’ marketing decision-making skills, and their ability to analyze the business environment in which organizations operate.

Upon successful completion of this class, you are expected to:

1) Understand the application of basic marketing concepts;

2) Develop skills in marketing analysis, decision and strategy formulation;

3) Test your skills in communicating analysis, conclusions, and recommendations.