The purpose of this course is to explore practical applications of marketing concepts in business situations. Students will build on the general marketing knowledge gained in introductory marketing-related subjects. This course relies on practical, real-world case studies to develop the students’ marketing decision-making skills, and their ability to analyze the business environment in which organizations operate.
Upon successful completion of this class, you are expected to:
1) Understand the application of basic marketing concepts;
2) Develop skills in marketing analysis, decision and strategy formulation;
3) Test your skills in communicating analysis, conclusions, and recommendations.