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Marketing provides the interface between the customer and the firm in which the customer has become pivotal to the success of business activities.

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Course Description

The purpose of this course is to explore practical applications of marketing concepts in business situations. Students will build on the general marketing knowledge gained in introductory marketing-related subjects. This course relies on practical, real-world case studies to develop the students’ marketing decision-making skills, and their ability to analyze the business environment in which organizations operate.

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Learning outcomes

Upon successful completion of this class, you are expected to:

1) Understand the application of basic marketing concepts;

2) Develop skills in marketing analysis, decision and strategy formulation;

3) Test your skills in communicating analysis, conclusions, and recommendations.

Information Advisor

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Muhammad Arif Raza
Information Services Department
Riphah International University
G-7/4, Islamabad


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