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Corporate Strategy: Course Outline (BBA)

This course deals with major techniques and approaches to the development and implementation of strategy as it concerns firms competing domestically and internationally.

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Course Outline

Strategy Frameworks

This session introduces core concepts in strategy to develop simple strategic frameworks to guide strategic thinking. The key focus will be on the factors that influence strategy: customers, competition and competencies.


How can leaders think strategically?

Leadership, Intent, Strategy and Success

We continue our discussion of strategy, by focusing on the relationship between Intent, strategy and firm success.

 What role do leaders play in this process?

What does a final strategy document contain?


How can a company effectively align its intent, strategy and operations?

Outlining your strategy

We will work in small teams to clarify the following issues:

- What is your company’s strategic intent?

- What are your unit’s strategic objectives?

- Which strategy will achieve these strategic objectives?

Competencies and Competition

We focus on clarifying the concept of competencies, a major determinant of business success. A key issue is how competencies relate to customers and competitors. We will establish that this relationship is at the core of strategy.


What are your company’s core competencies in the world regions in which it competes?

Refining your strategy

We will work continue to work in small teams to clarify the following issues:

What are your company’s resources and competencies?

 Lecture and Discussion: Competencies, Resources and Corporate Growth

 Lecture and Discussion – Competition, strategy and firm performance

Final Project (Report Submission & Presentations)


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