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Managerial Economics: Course Outline (BBA)

Managerial Economics is a key branch of economics at graduate level. This is basically applied microeconomics though it uses macroeconomic variables also.

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Course Outline

  • The nature and scope of Managerial Economics.
  • Management Problem
  • Effective Management
  • Theory of firm
  • The objective of the Firm
  • Constrains faced by a firm
  • Business vs. Economic profit
  • Theories of Economic profit
  • Advanced Demand Analysis
  • The Market Demand Function
  • Total and Marginal Revenue
  • Sensitivity analysis
  • Computation of Price, Income and Cross price Elasticity of Demand by two Methods
  • Uses and Application of  Price, Income and Cross-Price Elasticity of demand
  • Some other Demand Elasticity
  • Advanced Demand Analysis
  • Price elasticity, Marginal Revenue and Total Revenue
  • Optimal Pricing Policy under given price elasticity
  • Demand estimation by Regression Analysis
  • Simple Linear and Multiple Linear Regression Models
  • Significance of estimated coefficients and model
  • Use of R2
  • Demand Forecasting
  • Quantitative Methods for Forecasting
  • Best Forecasts
  • Forecasting power of a Regression Model
  • Economic Optimization
  • Mathematical tools for derivatives
  • Unconstrained vs. Constrained Optimization
  • The substitution vs. the Lagrange Methods of Optimization
  • Production Analysis
  • Production Function
  • Total, Marginal and average Products in case of single and two variable inputs
  • Marginal Revenue Product and Optimal Employment of Inputs
  • Returns to scale vs. Returns to factor
  • Cost Analysis
  • Explicit and Implicit Costs
  • Incremental and Sunk Costs
  • Short-Run vs. Long-Run Costs
  • Economies of Scale and Economies of Scope
  • Learning Curves
  • Breakeven Analysis
  • Degree of Operating Leverage
  • Pricing Practices
  • Markup Pricing and profit maximization
  • Mark up on costs and price
  • Optimal markup on price and cost
  • Price discrimination
  • Risk Analysis
  • Economics Risk vs. Uncertainty
  • Various types of risk
  • Expected Profit of a Project
  • Absolute vs. Relative Risk
  • Beta as Measure of Risk
  • Managerial Applications
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