E-Commerce: Course Outline (BBA)

This course emphasizes organizational issues related to electronic commerce

Recommended Text Book

E-commerce 2016 business technology society by Laudon, Kenneth C. | Carol Guercio Traver
Call Number: 658.84 LAU
ISBN: 1292109963
Publication Date: 2017

Related Books

E-Commerce by Lindsay Percival-Straunik
Call Number: 380.1 PER
ISBN: 1861972830
Publication Date: 2001
Electronic commerce framework, technologies and applications by Bhasker, Bharat
Call Number: 658.84 BHA
ISBN: 0070264325
Publication Date: 2012

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Course Outline

Introduction to e-Commerce

e-Commerce Infrastructure

Business Models and e-Commerce

e-Commerce Strategy

Supply Chain Management and e-Commerce

Innovative EC Systems

e-Commerce Security and Controls

Electronic Payment Systems

Mobile Commerce and Pervasive Computing

Legal and Ethical Issues in e-Commerce

Global, Social, and Other Issues in e-Commerce

E Commerce in Pakistan and the Developing world (the opportunities and challenges

Learning Outcomes

The objectives of the course are to provide students with an appreciation of the major technical and organizational issues related to e-commerce. By the end of the semester, the student will be able to:

Explain how electronic commerce can be used to create a competitive advantage for an organization;
Analyze the strengths and weaknesses of different business models related to B2B and B2C electronic commerce;
Analyze a business case and identify strengths and weaknesses in the organization’s e-commerce strategy;
Explain many technical, ethical, and policy issues in electronic commerce (e.g., data mining, security, privacy, and intellectual property rights) as well as how individuals, organizations, and policy makers are addressing these problems.
Explain the effects of policy decisions on e-commerce and businesses