E-Commerce: Course Outline (BBA)

The objectives of the course are to provide students with an appreciation of the major technical and organizational issues related to e-commerce. By the end of the semester, the student will be able to:

• Explain how electronic commerce can be used to create a competitive advantage for an organization;
• Analyze the strengths and weaknesses of different business models related to B2B and B2C electronic commerce;
• Analyze a business case and identify strengths and weaknesses in the organization’s e-commerce strategy;
• Explain many technical, ethical, and policy issues in electronic commerce (e.g., data mining, security, privacy, and intellectual property rights) as well as how individuals, organizations, and policy makers are addressing these problems.
• Explain the effects of policy decisions on e-commerce and businesses