Strategic Marketing: e- Resources
In this course students are exposed to a dynamic world of marketing activities. Analysis, tools and trick of trade are taught by giving real life examples from both Pakistan’s and international corporate world.
Online Full text Journals
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ISSN: 00058556
E-ISSN: 23255323
Subjects: Business, Business & Economics, -
ISSN: 03637425
Subjects: Business, Business & Economics, Management & Organizational Behavior, Social Sciences, Sociology -
ISSN: 00463892
EISSN: 1755053X
Subjects: Business, Business & Economics, Finance
Collections: Business II Collection -
ISSN: 1537260X
Subjects: Business, Business & Economics, Education, Management & Organizational Behavior -
ISSN: 01931806
Subjects: Business, Business & Economics, Marketing & Advertising
Collections: Arts & Sciences VII Collection, Business & Economics Collection, -
ISSN: 0167-4544
Print-1573-0697 (Online)
he Journal of Business Ethics publishes only original articles from a wide variety of methodological and disciplinary perspectives -
ISSN: 1869-814X
Print-1869-8182 (Online)
he AMS Review is positioned to be the premier marketing journal that focuses exclusively on conceptual and theoretical contributions across all -
Edited By: Utpal Bhattacharya (Executive
Impact Factor: 1.517
ISI Journal Citation Reports © Ranking:
Online ISSN: 1755-053X -
Edited By: Pawan Budhwar
Impact Factor: 2.982
ISI Journal Citation Reports
Online ISSN: 1467-8551
Databases
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Wiley-Interscience is an STM (Science, technology, and Medicine) and SSH (Social Sciences and Humanities) publisher. Introduced in 1997, Wiley InterScience is a leading international resource for scientific, technical, medical and scholarly content. science, technology, medicine, humanities and social sciences.
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Providing researchers with access to millions of scientific documents from journals, books, series, protocols and reference works.
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STOR is a shared digital library created in 1995 to help university and college libraries to free space on their shelves, save costs, and provide greater levels of access to more content than ever before. JSTOR currently includes more than 2,000 academic journals, dating back to the first volume ever published, along with thousands of monographs and other materials relevant for education
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Taylor & Francis have been publishing academic research since 1798 and on an open access basis since 2006. We offer a broad range of author options, enabling authors to publish their material in quality open access journals with a high degree of peer review integrity. Please see below for information about our three routes to publishing open access. We hope you’ll choose to submit your best work to us.
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ebrary (the "e" is lower case) is an online digital library of full texts of over 700,000 scholarly e-books.It is available at many academic libraries and provides a set of online database collections that combine scholarly books from over 435 academic, trade, and professional publishers.
Important Links
Organization and Societies
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Production and Operations Management Society (POMS) is an international professional organization representing the interests of POM professionals from around the world. The purposes of the Society are: to extend and integrate knowledge that contributes to the improved
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Disaster Risk Management Society” is established in GC University, Lahore under the supervision of Department of Geography.
AIMS, OBJECTIVES & PRIORITIES
1. Institutional arrangement (Layout Plan)
2. Training for Pre-Disaster preparedness, During Disaster response and Post- Disaster action. -
Our organization is unique in bringing together the worlds of reflective practice and
thoughtful scholarship. The Society consists of over 3,000 members representing a -
The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America.
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International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional marketing international association which develops and advocates international standards within the marketing field to be recognized on a global level. IIMP® is a pioneer in its leadership and strategic approach towards issuing marketing designations to individuals who have met specific qualifications through their education and work experience in the marketing arena.