In this course students are exposed to a dynamic world of marketing activities. Analysis, tools and trick of trade are taught by giving real life examples from both Pakistan’s and international corporate world.
license and available to purchase as a print product only.
ELMR provides an up-to-date summary of the UK economy and labour market, bringing statistics to life through news, reviews and features that highlight the most recent trends and developments through impartial commentary and analysis. The journal is an authority on how economic measurement responds to a changing economy and to new policy challenges, publishing the latest-thinking on how economists and statisticians are helping to shape international standards. ELMR assesses the impact of new statistical methodologies and highlights the benefits to users of newly released or improved official statistics. The journal brings together a broad range of statistics, commentary and analysis from which users can draw a comprehensive picture of the UK economy and labour market.
combines interdisciplinary research, as well as theoretical, methodological, and applied work on open innovation, open business model, entrepreneurship, complexity, and evolutionary change in the economy.
Additionally, JOItmC highly welcomes developing cases of business models and studies that make use of non-traditional methodologies such as simulation, agent-based modelling, network analysis, and system dynamics.
Articles published in the journal cover original research across multiple disciplines, including management, public administration, politics, economics, sociology, history of science, philosophy of science, science communication, natural science, and engineering.
ISSN: 1746-0166 (Print)
ISSN: 1746-0174 (Online)
The Journal of Direct, Data and Digital Marketing Practice informs practicing marketers about the latest developments in channels, techniques and tools across
the linked disciplines of direct marketing, data management and digital marketing.
The journal provides real-life insight into customer behaviours, multi-channel marketing strategies, marketing success stories and data-driven routes-to-market. This is delivered through a combination of opinion pieces, case studies, business intelligence, reviews and whitepapers which have been carefully assessed for the quality of their thinking and content by the editorial board.
Note: Palgrave Macmillan no longer publishes this journal and is therefore no longer accepting submissions. The online archive content is available to read at https://link.springer.com/journal/41263
ISSN: 1570-7156 (Print)
ISSN: 1573-711X (Online)
Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems
of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.
ISSN: 1865-1984 (Print)
ISSN: 1865-1992 (Online)
The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers
interested in examining these issues from practical and theoretical viewpoints. It seeks to establish a common vocabulary with which to discuss methods, procedures, results and experiences in order to improve the exchange of ideas between participants of varied backgrounds.
The International Review on Public and Nonprofit Marketing publishes articles and case reports as well as relevant doctoral thesis reviews and book reviews. See Journal Aims & Scope document for further details on preferred article types and manuscript length.
ISSN: 0092-0703 (Print)
ISSN: 1552-7824 (Online)
The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice
by publishing research-based articles in the substantive domain of marketing.
Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:
Focus on a substantive issue in the domain of marketing
Offer fundamentally new insights that advance the field
Be literature-based and scholarly
Demonstrate conceptual rigor
Provide evidence of methodological rigor, if an empirical piece
JAMS is committed to providing authors with:
Timely and constructive reviews
Specific and extensive directions (when necessary) for revising a manuscript
A decision to either accept or reject a manuscript as early as possible in the review process
ISSN: 0923-0645 (Print)
ISSN: 1573-059X (Online)
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point
ISSN: 1363-0539 (Print)
ISSN: 1479-1846 (Online)
The Journal of Financial Services Marketing (FSM) publishes detailed and authoritative case studies from marketers worldwide; research with implications for practice from leading
business schools, research institutes and universities; reviews and briefings by expert practitioners and academics; legal reviews examining major changes in legislation; and book reviews providing a 'thumbnail' of best practice in marketing within the financial services field.
Topics covered include:
marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards
cross-selling products and services
customer relationship management
ISSN: 2050-3318 (Print)
ISSN: 2050-3326 (Online)
Marketing analytics lies at the heart of the contemporary wave of data driven decision-making, and strategic leverage of data is one of the few remaining sources of sustainable competitive advantage.
The Journal of Marketing Analytics (JMA) aims to foster new insights into the ways that companies approach their markets, adjust to changing market conditions, and respond to new competitors.
Journal of Marketing Analytics combines the rigor of carefully controlled scientific research methods with applicability of real world case studies, making it an ideal resource for academics and practitioners alike. Academics can stay in touch with the latest developments in this field, while marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline.