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Principles of Marketing: Home

The action or business of promoting and selling products or services, including market research and advertising.

Course Objective

This course is designed to introduce (or non-) business students to the foundations of marketing as they relate to the whole business enterprise. This course will be focusing on the understanding and application of key marketing concepts. Memorization of the material in the text will not be sufficient. Attendance in lectures and the participation in discussions during class will cement the concepts, allow you to apply them to real business problems, and prepare you for the exams.

The objective of this course is to  enhance your problem solving and decision making abilities by learning how to leverage strategic marketing analysis to inform tactical marketing mix decisions while providing you with a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives. And provide an understanding of the principles of marketing in relation to insurance, including the planning process, marketing implementation and organization and the legal considerations in relation to marketing.

Learning Outcomes

By the end of this course it is expected that the student will be able: 

  • Explain the importance of customer relationship in marketing.
  • Understand the marketplace and the consumers.
  • Discuss the elements in marketing mix.
  • Discuss supply chain management in marketing.
  • Outline the functions of marketing communication.
  • Discuss social responsibility and ethics in marketing.

Timings of LIbraries


Monday                                                     08:00 am to 04:00 pm

Tuesday                                                     08:00 am to 04:00 pm

Wednesday                                               08:00 am to 04:00 pm

Thursday                                                   08:00 am to 04:00 pm

Friday                                                         08:00 am to 07:00 pm

Saturday                                                    10:00 am to 04:00 pm

Sunday                                                       09:00 am to 04:00 pm


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