Overview of Price Planning
- Price planning
- Importance of pricing
- Break even analysis
- Factor effecting pricing decisions
Developing of Pricing Strategy
- Sale based objectives
- Profit based objectives
- Status quo
- Price strategy
Application of Pricing Techniques
- Cost based pricing
- Cost plus pricing
- Target pricing
- Floor pricing
Distribution
- Importance of distribution
- Selecting a channel of distribution
- Wholesaling impact on economy
- Types of wholesaling
- Retailing functions in distribution
- Recent trends in wholesaling and retailing
Promotional Planning
- Importance and types of promotion
- Channel of communication
- Objectives, budgeting and promotional mix
- Sales promotions
- Legal environments of promotion
- Criticisms and defense of promotion
Advertising and Publicity
- Scope of advertisement and publicity
- Characteristic of advertisement and publicity
- Development, planning and implementation
- Evaluating success and failure
E-Business Applications
- Introduction
- Different trends
- Rules of doing e-business
- E-business application in the market
Principles of marketing a south asian perspective by 
