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Principles of Marketing: Course Outline MKT-203

The action or business of promoting and selling products or services, including market research and advertising.

Course Outline

Overview of Price Planning

  • Price planning
  • Importance of pricing
  • Break even analysis
  • Factor effecting pricing decisions

Developing of Pricing Strategy

  • Sale based objectives
  • Profit based objectives
  • Status quo
  • Price strategy

Application of Pricing Techniques

  • Cost based pricing
  • Cost plus pricing
  • Target pricing
  • Floor pricing

Distribution

  • Importance of distribution
  • Selecting a channel of distribution
  • Wholesaling impact on economy
  • Types of wholesaling
  • Retailing functions in distribution
  • Recent trends in wholesaling and retailing

Promotional Planning

  • Importance and types of promotion
  • Channel of communication
  • Objectives, budgeting and promotional mix
  • Sales promotions
  • Legal environments of promotion
  • Criticisms and defense of promotion

Advertising and Publicity

  • Scope of advertisement and publicity
  • Characteristic of advertisement and publicity
  • Development, planning and implementation
  • Evaluating success and failure

E-Business Applications

  • Introduction
  • Different trends
  • Rules of doing e-business
  • E-business application in the market

Course Outline

Developing of Pricing Strategy

  • Sale based objectives
  • Profit based objectives
  • Status quo
  • Price strategy

Application of Pricing Techniques

  • Cost based pricing
  • Cost plus pricing
  • Target pricing
  • Floor pricing

Distribution

  • Importance of distribution
  • Selecting a channel of distribution
  • Wholesaling impact on economy
  • Types of wholesaling
  • Retailing functions in distribution
  • Recent trends in wholesaling and retailing

Promotional Planning

  • Importance and types of promotion
  • Channel of communication
  • Objectives, budgeting and promotional mix
  • Sales promotions
  • Legal environments of promotion
  • Criticisms and defense of promotion

Advertising and Publicity

  • Scope of advertisement and publicity
  • Characteristic of advertisement and publicity
  • Development, planning and implementation
  • Evaluating success and failure

E-Business Applications

  • Introduction
  • Different trends
  • Rules of doing e-business
  • E-business application in the market

Text Books

E-Books