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Business Strategy: Course Outline - MGT-523

This is a capstone course and it will build upon the concepts previously studied.

Recommended Books


Course Outline

Course Outline

BSP Overview: 3 Stages

  • Corporate, Business Unit and Functional Levels of a Business
  • The Nature Of Strategic Management
  • Defining Strategic Management
  • Key Terms & The Strategic Management Model
  • Benefits of Strategic Management

The Nature of Global Competition

Part 2: Strategy Formulation

  • The Business Vision & Mission
  • Mission and Vision
  • Importance of Vision and Mission Statements
  • Characteristics of a Mission Statement
  • Components of Mission Statement

Solving case studies      

  • External Environmental Analysis
  • The External Audit (Nature and Process)
  • Social, Cultural, Demographic, Political, Governmental, Legal, Technological, and Competitive Forces
  • Competitive Analysis: Porters 5 Forces Model

Industry Analysis: EFE and CPM

  • Internal Environmental Analysis
  • The Internal Audit (Nature and Process)
  • RBV
  • Internal Functions of business
  • Value Chain Analysis

IFE Matrix

  • Strategies In Action
  • Long Term Objectives
  • Balanced Score Card
  • Types of Strategies (Levels)
    • Integration Strategies
    • Intensive Strategies
    • Diversification Strategies
    • Defensive Strategies
    • Porters Generic Strategies

Means of Achieving Strategies

  • Strategy Analysis and Choice
  • Nature and Process
  • Comprehensive Strategy-Formulation Framework
  • Input Stage
  • Matching Stage
    • SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix
  • Decision Stage

QSPM (Quantitative Strategic Planning Matrix)


  • Implementation Strategies: Management and Operations Issues
  • The Nature of Strategy Implementation
  • Annual Objectives & Policies
  • Matching Structure with strategy
  • Restructuring
  • Product/Operations concern when implementing strategies

HR concerns when implementing Strategies

  • Implementing Strategies
  • Marketing Issues
  • Finance and Accounting Issues
  • R&D Issues

MIS Issues

  • Strategy Review, Evaluation and Control
  • Strategy-Evaluation Framework
  • The Balanced Scorecard

Contingency Planning