Business Strategy: Course Outline - MGT-523

Course Outline

BSP Overview: 3 Stages

• Corporate, Business Unit and Functional Levels of a Business

• The Nature Of Strategic Management

• Defining Strategic Management
• Key Terms & The Strategic Management Model
• Benefits of Strategic Management

The Nature of Global Competition

Part 2: Strategy Formulation

• The Business Vision & Mission

• Mission and Vision
• Importance of Vision and Mission Statements
• Characteristics of a Mission Statement
• Components of Mission Statement

Solving case studies      

• External Environmental Analysis

• The External Audit (Nature and Process)
• Social, Cultural, Demographic, Political, Governmental, Legal, Technological, and Competitive Forces
• Competitive Analysis: Porters 5 Forces Model

Industry Analysis: EFE and CPM

• Internal Environmental Analysis

• The Internal Audit (Nature and Process)
• RBV
• Internal Functions of business
• Value Chain Analysis

IFE Matrix

• Strategies In Action

• Long Term Objectives
• Balanced Score Card
• Types of Strategies (Levels)
  • Integration Strategies
  • Intensive Strategies
  • Diversification Strategies
  • Defensive Strategies
  • Porters Generic Strategies

Means of Achieving Strategies

• Strategy Analysis and Choice

• Nature and Process
• Comprehensive Strategy-Formulation Framework

• Input Stage
• Matching Stage
  • SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix
• Decision Stage

QSPM (Quantitative Strategic Planning Matrix)

PART 3: STRATEGY IMPLEMENTATION

• Implementation Strategies: Management and Operations Issues

• The Nature of Strategy Implementation
• Annual Objectives & Policies
• Matching Structure with strategy
• Restructuring
• Product/Operations concern when implementing strategies

HR concerns when implementing Strategies

• Implementing Strategies

• Marketing Issues
• Finance and Accounting Issues
• R&D Issues

MIS Issues

• Strategy Review, Evaluation and Control

• Strategy-Evaluation Framework
• The Balanced Scorecard

Contingency Planning