Provide an understanding of the meanings of the brand in alternative ways.
Provide the appropriate concepts, theories, and techniques related to the important issues in brand management operations.
Enhance students’ ability to apply creative and critical strategies and tactics involved in developing, positioning, leveraging, managing a brand, and measuring its value.
Study and understand the core concept of brand management through the lens of Islamic teachings and academic research.
Information Services Department
Riphah International University
G-7/4, Islamabad
Riphah International University Al Mizan Campus
Learning outcomes
Assess different viewpoints on brand and think cogently and critically about these viewpoints;
Analyze specific problems and challenges in brand management, and to devise sound and practical solutions to these problems;
Use resources (e.g., marketing research, research studies, expert advice, etc.) in an informed and skillful way as part of the process of developing ideas, plans, and solutions;
Effectively communicate branding knowledge in oral and written contexts;
Work individually and as an effective member of a team.
