Introductory Lecture
New Perspectives on Marketing in Service Economy
Challenges in Services
Consumer Behavior in Services Context
Positioning Services in Competitive Markets
Distributing Services
Islamic Contents
Crafting the Service Environment
Setting Prices in Services
Building and Managing Brand Equity
Promoting Services and Educating Customers
Designing and Managing Service Processes
Managing People for Services
Project Presentations
Wiley International Encyclopedia of Marketing, 6 Volume Set by 
The Blackwell Encyclopedia of Management, Marketing by 
Services Marketing Management by 
Concise Encyclopedia of Professional Services Marketing by 
Services Marketing by 
Services Marketing by 
