Marketing management
- Ethical consideration of pharmaceutical marketing
- Difference between pharmaceutical marketing and consumer marketing
- Major stakeholders within pharmaceutical market environment
- Marketing research (process and methodology)
- Market analysis techniques 3Cs (customer analysis company analysis competitors analysis)
- Evaluating the marketing performance (audit tools and audit process)
- Designing sales force structure sales force size and sales quota
- Marketing channels promotion and advertising and salesmanship
Sales management
- Personnel
- Buying
- Receiving
- Pricing
- Sales promotion
- Customer services
Business Development management
- General principles
- Strategies
- Short and long term planning
- Objectives
Business communication
- Importance and benefits of business communication
- Components of communication
- Concept and problems of communication
- 7C’s of communications
Strategies for successful business and global meetings
- Background information on groups
- purpose and kinds of meetings
- Solving problems in meetings
- Leadership responsibilities in meetings
- Participant’s responsibilities in meetings
