Pharmaceutical Management & Marketing: Course Outline (718-VIIIB)
This program is ideal for students interested in learning the business and management side of health care and the pharmaceutical industry. It provides strong focus on the basic sciences, combining biological and pharmaceutical science.
Course Outline
Marketing management
- Ethical consideration of pharmaceutical marketing
- Difference between pharmaceutical marketing and consumer marketing
- Major stakeholders within pharmaceutical market environment
- Marketing research (process and methodology)
- Market analysis techniques 3Cs (customer analysis company analysis competitors analysis)
- Evaluating the marketing performance (audit tools and audit process)
- Designing sales force structure sales force size and sales quota
- Marketing channels promotion and advertising and salesmanship
Sales management
- Personnel
- Buying
- Receiving
- Pricing
- Sales promotion
- Customer services
Business Development management
- General principles
- Strategies
- Short and long term planning
- Objectives
Business communication
- Importance and benefits of business communication
- Components of communication
- Concept and problems of communication
- 7C’s of communications
Strategies for successful business and global meetings
- Background information on groups
- purpose and kinds of meetings
- Solving problems in meetings
- Leadership responsibilities in meetings
- Participant’s responsibilities in meetings
Text Books
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Pharmaceutical quality assurance in class, industry and market by
Call Number: 615.19 JAVISBN: 9694550270Publication Date: 1993
E-Books
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Author: Thomas, Richard K. Calhoun, Michael
Publisher: Health Administration Press
Date Published: 2007 -
Author: Patel, Vinod
Publisher: Oxford Book Co.
Date Published: 2007 -
Author: Eechambadi, Naras
Publisher: Dearborn Trade
Date Published: 2005 -
Author: Sherlekar, S.A. Sherlekar.
Publisher: Himalaya Publishing House
Date Published: 2010 -
Author: Haimowitz, Ira J.
Publisher: Ashgate Publishing Group
Date Published: 2011 -
Author: Powell, Guy R.
Publisher: John Wiley & Sons
Date Published: 2012
E-Books
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Author: Coyle, James R.
Publisher: Greenwood Press
Date Published: 2002 -
Author: Mossialos, Elias Mrazek, Monique Walley, Tom
Publisher: McGraw-Hill Professional Publishing
Date Published: 2004 -
Author: Mullner, Ross
Publisher: Emerald Group Publishing Ltd
Date Published: 2005 -
Author: Sethna, Zubin Jones, Rosalind Harrigan, Paul
Publisher: Emerald Insight
Date Published: 2013 -
Author: Karunakaran, K.
Publisher: Himalaya Publishing House
Date Published: 2008 -
Author: Meisner, Chet
Publisher: Dearborn Trade, A Kaplan Professional Company
Date Published: 2006 -
Author: Sherlekar, S.A. Gordon, E.
Publisher: Himalaya Publishing House
Date Published: 2010 -
Author: Sagar, G. Vidya
Publisher: Pharmamed Press
Date Published: 2008