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Pharmaceutical Management & Marketing: Course Outline (713-VIIIA)

This program is ideal for students interested in learning the business and management side of health care and the pharmaceutical industry. It provides strong focus on the basic sciences, combining biological and pharmaceutical science.

Course Outline

Management & marketing

  1. Nature and principles of management
  2. Types and functions of managers
  3. Planning
  • Purpose and types of planning
  • Steps in planning
  1. Organizing
  2. Management control systems purpose
  • Steps in the control process
  • Forms of operations control requirements for adequate control
  • Critical control points and standards
  1. Motivation
  2. Innovation and creativity
  3. Principals of marketing
  4. Product management
  5. Marketing research

Production management

  • Material management planning of production
  • Batch record maintenance