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Entrepreneurship: Course Outline (BBA)

This course of Entrepreneurship has been designed to provide the participants with an overall understanding of the concept of entrepreneurship and small business management.

Text Books

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Course Outline

The Challenges of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Idea Discussions & Selection of student Projects

Ethics and Social Responsibility: Doing the right thing

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Ethics in business

Islamic perspective

Forms of Business Ownership

Franchising and the Entrepreneur

Islamic perspective

Franchising and the Entrepreneur

Feed Back & Suggestions on Student Project

Buying an Existing Business

Feed Back & Suggestions on Student Project

Building a Powerful Marketing Plan

E-Commerce and the Entrepreneur

Pricing Strategies

Creating a Successful Financial Plan

Choosing the Right Location and Layout

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Learning Outcome

At the end of this course, the students should be able to

  • develop an idea for a new venture;
  • research its potential and understand the risks associated;
  • undertake marketing, positioning, and customer development;
  • prepare an analysis of the financial requirements and build a financial strategy for the new venture, including incremental appreciation of the equity base;
  • plan for the execution and management of all the relevant functional areas of new venture including operations, supply chain, information systems, and human resources etc.
  • identify and prepare legal documents, IP policy, contracts, etc.