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Entrepreneurship: Course Outline (BBA)

This course of Entrepreneurship has been designed to provide the participants with an overall understanding of the concept of entrepreneurship and small business management.

Text Books

Related Books

Course Outline

The Challenges of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Idea Discussions & Selection of student Projects

Ethics and Social Responsibility: Doing the right thing

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Ethics in business

Islamic perspective

Forms of Business Ownership

Franchising and the Entrepreneur

Islamic perspective

Franchising and the Entrepreneur

Feed Back & Suggestions on Student Project

Buying an Existing Business

Feed Back & Suggestions on Student Project

Building a Powerful Marketing Plan

E-Commerce and the Entrepreneur

Pricing Strategies

Creating a Successful Financial Plan

Choosing the Right Location and Layout

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Learning Outcome

At the end of this course, the students should be able to

  • develop an idea for a new venture;
  • research its potential and understand the risks associated;
  • undertake marketing, positioning, and customer development;
  • prepare an analysis of the financial requirements and build a financial strategy for the new venture, including incremental appreciation of the equity base;
  • plan for the execution and management of all the relevant functional areas of new venture including operations, supply chain, information systems, and human resources etc.
  • identify and prepare legal documents, IP policy, contracts, etc.