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Total Quality Management (TQM) is a comprehensive and fundamental rule or belief for leading and operating an organization, aimed at continually improving performance over the long term by focusing on customers while addressing the needs of all stakeholde

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Total Quality Management (TQM) is a comprehensive and fundamental rule or belief for leading and operating an organization, aimed at continually improving performance over the long term by focusing on customers while addressing the needs of all stakeholders.  It is both a philosophy and a set of guiding principles that represent the foundation of a contin­uously improving organization. The bottom line of TQM is results:  increased productivity, efficiency, customer satis­fac­tion/delight, and world-class performance. The course presents several TQM frameworks, concepts, and quality improvement tools necessary for implementing the quality culture that characterizes world-class organizations of 21st century. The course examines the concepts of TQM as systematic process in the context of continuous improvement and quality management initiatives that improves customer satisfaction. It also covers methodologies and tools that will aid the students to understand how TQM can be used as a strategic tool that helps the organization achieve a competitive advantage in a global economy. 

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Asghar Ali
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Riphah International University Al-Mizan Campus Peshawar Road Rawalpindi
+923317970977
Skype Contact: Ali Asghar Shaheen

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