This course highlights the importance of moral conduct in human life. First part of the course will familiarize the students with ethical viewpoint of Islam .The second part will develop student’s understanding about historical, social, ethical and professional issues related to the discipline of Media Science. It identifies the sources of information about professionalism and ethics. Students evaluate at access ethical and professional mass media case studies. This course introduces the students to ethical, moral issues and their responsibilities.
1.To develop the good Muslim professionals in media sciences.
2.To highlight the role of ethics in personality development.
3.To inculcate the ethical values in professional life.
4.To provide well equipped professionals to the society who can face the contemporary issues and upcoming challenges in the field of media Science.
a.To build up personal and professional qualities in the light of Islamic ethics.
b.To acquire the knowledge of basic global ethical principles enshrined in the Islamic sources to enable exercise of professional judgment in modern ethical issues.
c.Students will be encouraged to think critically about the ethical implications of what media practitioners do.
i.To understand the values and principles concerning ethics and personality development.
ii.To comprehend the basic concepts, ideas and principles about professional and scientific issues.
iii.To exhibit leadership qualities in ethic and profession.
i.To analyze ethical issues and resolve the problems arise in their profession.
ii.To be able to understand and implement the Islamic ethical values in the field of media science.
i.To develop honest and responsible professionals who will be able to perform leading role in their respective fields.
1. General Ethics
a.What is ethics? In General an introduction.
b.The development of ethical theory.
c.The basic principles of ethics in different religions.
d.Ethics in Islam, a comprehensive view.
e.Moral conduct and Faith.
f.The five pillars of Islam and moral conduct.
g.The moral qualities of believers.
h.Moral conduct and Taqwa.
i.The distinction of Prophet Muhammad (SAW) among the teachers of moral conduct.
j.Impact of Role Model on personality
k.Virtuous conduct and Baseness (Raza’il)
l.Qualities of a good professional
m.Rights and duties
n.Etiquettes and manners
2. Media Ethics
a.Religion, Ethics, Ideology, Culture, Civilizations and Media through History.
b.Pakistan, PEMRA and Ethics.
c.International Advertising Practices and Code of Ethics.
d.Ethics in mass communication and National Character
e.Ethics and Print Medium
f.Visual Ethics, Good Manners and Kinesics.
g.Themes in Entertainment Dramas and Ethics
h.Ethics and Gender Projection
i.Ethics in Musical Programming
j.Ethical Dimensions in Documentary Production
k.Ethics and Sports
l.Ethics in Talk Shows
m.Ethics in Aggressive and Negative Environment